CREATING A FUNCTIONAL WATER COMMERCIAL SUCCESS

Guy & Co work
Guy & Co work
Guy & Co work
Guy & Co work
Guy & Co work
Guy & Co work

Big challenge

How do you create a new functional water brand whose alkaline benefits although vital, are little understood by UK consumers?


Great thinking

Our consumer research identified that rapid hydration and balance were the lead functional benefits that mattered to consumers. We created the brand name and pack design to communicate the balancing benefits, with a show-through waterfall to both signal refreshment and achieve real shelf standout in the cluttered bottled water category.


The results

Since its 2018 launch Actiph has seen real commercial success, with national listings in multiple retailers including Tesco, Sainsbury’s, Morrisons and WH Smith, and a 45% month-on-month sales growth.

You may also like

ALBERT BARTLETT
ALBERT BARTLETT
SPORT RELIEF SPONSORSHIP
INNIS & GUNN
INNIS & GUNN
GLASGOW ACTIVATION
SCOTTISH FINE SOAPS
SCOTTISH FINE SOAPS
MEN’S GROOMING BRAND & PACKAGING
SMOKEHEAD WHISKY
SMOKEHEAD WHISKY
GLOBAL BRAND ACTIVATION & INNOVATION