2018 Guy & Co-Creation® Award Full Terms & Conditions

  1. This Promotion is only open to companies registered and based in Scotland, excluding anyone or any company professionally associated with this Promotion.
  2. Purchase is not necessary but internet access is required.
  3. Promotion Period:Enter between 00.01 BST on the 21stJune 2018 and 23.59 GMT on the 31stOctober 2018 inclusive.
  4. To Enter:Visit guyco.co.uk/award, provide your company’s details (registered company name), contact details (email address and phone number) and pitch your new food or drink idea as either:
    1. A document or presentation format (maximum 5,000 words) uploaded in PDF format.
      OR
    2. A video (maximum 5 minutes in length) uploaded in mpg or mp4 format.
  5. Further Entry Details:
    1. A registered company can enter multiple times but each entry must be for a different food or drink product or product range.
    2. Only pitches for new food or drink products will be accepted. This includes new ranges or existing brands but excludes extensions of current ranges (unless sufficiently innovative).
    3. Entries must include evidence of commercialisation plan or a clear route to market / production capability.
    4. Entrants must not have any prior commitment for the product or range featured in the entry.
  6. The Prize: 1 winner will receive the following: Guy & Co: Consumer-Validated Brand Identity, Packaging & Sell-in Materials (worth £57,248); Beeline PR: 5 days’ PR Strategy (worth £2,500); Chartered Accountant: 3 months’ Financial Advisory (worth £5,565).
  7. Further Prize Details and Conditions:
    1. The Guy & Co Consumer-Validated Brand Identity, Packaging & Sell-in Materials includes: insight generation & branding planning, brand proposition & architecture development, quantitative consumer testing of 4+ brand identity concepts, packaging design & artwork across a maximum of 3 SKUs (within same core range), development of sell-in materials, and handover of all intellectual property (excludes IP legal advice and registration).
    2. The Beeline PR Strategy: 5 days’ PR Strategy. Services could include strategic messaging planning, media profiling and press release development.
    3. The Chartered Accountant: 3 months’ Financial Advisory includes 1 day financial advice per month across a 3 month period. Services could include business planning, investor-ready support and funding advice, depending on the needs of the winner, and discounted rates on ongoing services.
    4. The Prize has been designed to provide the winner with a comprehensive “go-to-market” package for a new brand, however should any services be required that are beyond the scope of the Prize package the winner will be responsible for any other costs that are not expressly included with the Prize, and charged at the standard rate card.
    5. The winner will be required to sign a standard Guy & Co contract.
  8. Winner Selection: All valid entries (subject to moderation, see clause 10) will be judged under independent supervision to select 5 shortlisted entries within 14 working days of the close of the Promotion Period based on the following criteria from a maximum score of 100 points:
    • What is the market opportunity?– How well does the entry demonstrate the opportunity within the market for their proposed idea/concept? (Maximum of 20 points awarded)
    • How strong is your idea? – How well does the entry demonstrate the strength of their idea/concept, and does the idea/concept appear robust enough for its relevant market? (Maximum of 20 points awarded)
    • How will you make your idea a reality? – Does the entry clearly express the route that they intend to take to bring their idea/concept into the market? (Maximum of 20 points awarded)
    • What are the barriers & drivers of success?– Does the entry clearly illustrate any potential barriers and drivers of success? Does the entry offer any answers to the potential barriers highlighted? (Maximum 10 points awarded)
    • Why should we believe you? – Does the entry demonstrate a clear, honest and believable idea/concept that is reasonable and viable. (Maximum 20 points awarded)
    • Is the entry creative and unique?(Maximum 10 points awarded)

    The 5 shortlisted entries will then be judged by a round of consumer testing and interview with the judging panel to assess the commercial potential and highlight opportunities for brand development to select one overall winner. All shortlisted entrants will receive feedback from this stage of research once the winner is announced.

  9. Winner Notification: The winner will be contacted with 7 working days of the selection of the overall winner via the email address / phone number provided on entry. The winner will be required to respond to the initial communication within 28 days. If the winner does not respond within 28 days of the initial communication, the Promoter reserves the right to disqualify the winner. In the event that a winner is disqualified, the Promoter reserves the right to award the Prize to a reserve winner selected in the same manner.
  10. Details of the judging panel, including independent judge, and methodology of the shortlist process can be provided by emailing csummers@guyco.co.uk.
  11. Moderation: The Promoter will reject entries which, in the reasonable opinion of the Promoter:
    1. contain any content that is considered likely to be offensive by the Promoter or could reflect negatively the name, reputation, or goodwill of the Promoter or any brand;
    2. include trademarks, logos, or copyrighted material not owned by you or used without the right holder’s prior written permission (including famous names, company names, etc.);
    3. defames, misrepresents, or insult other people or companies, including, but not limited to the Promoter (including its partners);
    4. promotes any political agenda.
  12. The winner will be contacted to arrange their prize within 28 days of winner acceptance. All elements of the Prize must be used within 1 year of winner acceptance.
  13. By entering the Promotion, entrants give their permission for their entries to be used by the Promoter, in the event that their entry is shortlisted, without further compensation, for up to three years for promotional purposes from the date of entry. Copyright will remain with the entrant. However, by entering this Promotion, shortlisted entrants agree to the Promoter publishing their entries on their website and possible further use on their website, Facebook, Twitter, Instagram or other social media platforms.Everything filmed, taped, recorded or documented by the Promoter (or the Promoter’s designee) shall be known as “Footage”.
  14. By entering this Promoter, the winner hereby grants the Promoter (or the Promoter’s designee) the exclusive right to film, tape, sound record, photograph or otherwise document all activities in connection with the Prize. The Promoter will hold all intellectual property rights in any Footage throughout the world the world in perpetuity.
  15. The winner agrees to allow the Promoter to use their company’s name and county to announce the winner of the Promotion.The Promoter reserves the right to publish the company name and county of the winner.
  16. The Prize is not transferable or exchangeable and cannot be redeemed for any other form of compensation. If for any reason the Prize is not available, the Promoter reserves the right to substitute another prize for it, in its sole discretion, of equal or higher value.
  17. If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter may in its sole discretion cancel, terminate, modify or suspend the Promotion, or invalidate any affected entries.
  18. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the prize, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.
  19. All entries must be made directly by the person entering the Promotion. Bulk entries from trade, consumer groups or third parties will not be accepted. Incomplete or illegible entries and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified and will not be counted.
  20. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation.
  21. The company name and county of the winner will be available by visiting guyco.co.uk/awardafter the 30thNovember 2018 for eight weeks.
  22. Personal data will be held in accordance with all relevant data protection legislation currently in force. To view our privacy policy visit: https://guyco.co.uk/privacy-policy/. We will only use your personal data for the administration of the Promotion and for no other purpose unless we have your consent. We will only share your data with our Fulfilment Partners for the purposes of and in order to fulfil this Promotion.
  23. If any provisions of these Terms and Conditions are judged to be invalid, illegal or unenforceable, this shall not affect or impact the continuation in full force and effect the remainder of the provisions.
  24. By entering this Promotion, entrants agree to be bound by these Terms and Conditions.
  25. These Terms and Conditions are governed by Scottish law and shall be subject to the exclusive jurisdiction of the courts of Scotland.Promoter: Guy & Co Ltd. Registered Address:56 Palmerston Place, Edinburgh, EH12 5AY, United Kingdom

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  1. This document has been created for a specific promotion. If used for a different promotion it could result in terms that are not fit for purpose.
  2. Unauthorised copying of this document is whole or in part will constitute an infringement of copyright.
  3. Changes made to the Terms and Conditions will not be legally valid unless agreed in writing by PromoVeritas. It is the responsibility of the Client to inform PromoVeritas of any such changes, as this may affect the legality, operation and delivery of the promotion.