Guy & Co-Creation ®

Award 2018


Turn your great idea into a winning brand

Imagine if your brilliant food or drink idea could be supercharged with a great consumer-validated brand to help steer you to success.

Imagine how a strong brand proposition, identity and launch support that you earned for free by entering and winning the 2018 Guy & Co-creation® Award could propel your commercial plans.

Guy & Co-creation® turns great ideas into winning brands. And the Guy & Co-creation Award® has been developed to support Scotland’s flourishing food & drink industry by recognising innovative ideas with potential and turning them into consumer-validated brands.

So food & drink entrepreneurs and companies with exciting new product ideas – we want to hear from you!

Closing date for entries: 31st October 2018.

 

Why?

So why are we doing this?


1. To support the food & drink industry in Scotland

It’s an industry we love and one that we are grateful for, because it has helped grow the agency through our wide range of fantastic food & drink clients. We want to support the ambition of Scotland Food & Drink (of which we’re members) to grow the industry value to £30bn by 2030.

 

2. To promote the importance of branding to an entrepreneur or SME with a great idea

It’s estimated that 85% of new product launches fail. Entrepreneurs and start-ups often focus strongly on perfecting the product offering and not enough on understanding and defining the benefit the product can deliver or the best way to package and communicate the idea to target consumers.

 

3. Because we are experts at turning great ideas into winning brands

Being market ready with validated positioning and consumer appeal is the key to commercial success. At Guy & Co, our blend of creative and research firepower de-risks failure by involving the end consumer much earlier in the brand development process. We identify their drivers and behaviours, and convert that insight into brands which are meaningful to the target audience and distinct in the marketplace, ultimately triggering engagement and purchase.

This distinct and systematic agency approach has a proven track record, with our successful brand launches and re-launches including Actiph water, Smokehead whisky and Stephens bakery.

What?

What exactly is the prize?


We’re collaborating with two of our trusted agency partners to offer a comprehensive go-to-market prize package worth more than £65,000.

Consumer-validated brand identity, packaging, sell-in materials & website

Value: £57,248
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PR Strategy

Value: £2,500
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3 Months' Financial Advisory

Value: £5,565
Read More >

Who?

Who can enter?


The Guy & Co-creation® Award is aimed at Scottish food & drink manufacturers who are looking to take their product or brand to the next level of commercialisation.

All entrants should not only be able to demonstrate a winning product idea but also have a clear route to market and production capability.

Eligibility Criteria

 

Ticking all the boxes above? We’d love you to enter.

If you have any questions about the entry criteria or process, please email csummers@guyco.co.uk

How?

How should you put together your entry?
and how will it be judged?


Entering

We’re creative people here at Guy & Co, so we want you to be as creative as you like with your entry.

Give it your own flavour, using either the written or spoken word:

Judging

Each eligible entry will be judged by a panel, which includes the independent judge Paul McLaughlin, former Chief Executive of Scotland Food & Drink. Paul brings more than 25 years’ industry experience, from global giants like Mars and Coca-Cola to great Scottish companies like Scotty Brand.

The panel will judge each entry based on commercial and creative potential, with a specific weighting to a number of key criteria:

5 shortlisted entries will then be subject to consumer testing and an interview with the judging panel to assess the commercial potential and highlight opportunities for brand development.

When?

when is it all happening?

call for entries

21st June 2018

entries close and judging begins

31st October 2018

5 shortlisted entries announced and consumer tested

November 2018

Winner announced and brand development begins

December 2018

New brand unveiled

H1 2019

Enter

Once you meet the eligibility criteria you can enter here.

(eg. Vimeo, YouTube, Dropbox or WeTransfer)

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