News from the Guys

Three big trends driving the Rum-olution
Junior Planner, Amy Slesinger, explores the booming rum category.
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@Guy_and_Co

Back in the 'burgh, the rest of the team had their own chance to check out the latest trends in #rum when @rumfestivaluk made a pit stop at Summerhall. Our new Junior Planner Amy breaks down the big trends we spotted at the festival: https://t.co/yEEwCtR44q https://t.co/G3C36BGN6x

@Guy_and_Co

Immersive experiences, theatrical serves and the undeniable rum-olution were some of our highlights #BCB2019 https://t.co/UEN9qFRiE4
You are not your target audience: How research can save us from marketing myopia
Caroline Olechowski explores overcoming cognitive biases.
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2019 SHOWREEL
The realities of a creative agency crossed with a research agency...
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@Guy_and_Co

The Guys travelled to Bar Convent Berlin last week to drink in global spirits insights and activations, including our own for #smokeheadwhisky #BCB2019 https://t.co/MANZJnRdjH
Old habits live better: How healthy food brands are changing what we eat
Caroline Olechowski explores 2019's healthy food brands.
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@Guy_and_Co

More Glasgow fun with @innisandgunn 🏃‍♀️🏃‍♂️🏅🍻 https://t.co/GPaWdBsosY

@Guy_and_Co

Some #greatfridayreading on the newest beauty trend - superfoods: "Consumers understand the ingredients in food and understand they have benefits when you eat them. They are now looking for these ingredients in their beauty products" https://t.co/M82pIaFLCd
Creativity is maximised when you are living in the moment
David Guy explores authenticity in brand stories.
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Better in Beta
Luke Di Rollo explores the benefits of an agile agency approach.
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@Guy_and_Co

What do you get when you cross a creative agency with a research agency? Find out in our shiny new showreel #wemakegreat https://t.co/cYUj9zYwbs
Client Spotlight: Hunter turned gamekeeper
Simon Aron, Managing Director of Cask Trade Ltd.
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@Guy_and_Co

As the nation's favourite, it was only natural that we cast the #famouslyfiery Dark Chocolate Ginger as the star of our tasty new integrated campaign for @BorderBiscuits 🔥 Read how we ignited these beautifully crafted biscuits and their famous recipes: https://t.co/t8QUF6pozf https://t.co/pgcyBFvjEX

@Guy_and_Co

Bar is ready to go for the Guy & Co fireworks soiree 🍸🎆 #wemakegreatcocktails https://t.co/h5dydXHoJ7
Put your hands up for Edinburgh, our lovely city
David Guy explores the rise and rise of Edinburgh city centre.
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Travelling the world from our agency bar
David Guy discusses the impact of video conferencing on global convers...
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@Guy_and_Co

Some #greatfridayreading from @fastcompany on the 'substantial shifts shaking up the food industry' https://t.co/ofOv4rFYFv
Tales from either side of the great divide
Planning Director, Kirsten Geary, explores how to think like a client.
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@Guy_and_Co

Marketers are increasingly aware of the cognitive biases that shape consumer behaviour. But how often do we apply #behaviouraleconomics to our own thinking? Find out why @carolineoreo thinks our own biases could be holding us back from great work: https://t.co/o1UREOUs8M https://t.co/xL6dWki8K2

@Guy_and_Co

RT @Scotchwhiskycom: I predict a (Rum) Riot: the new travel retail bottling of Islay single malt Smokehead 'isn't for everyone' https://t.c
A bright start for Dark Art Gin as innovative proposal lands our inaugural award
Our 2018 Guy & Co-creation Award winner is announced.
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Creating impact: A tale of two & three things
David Guy discusses his rules for creating impact in drinks packaging.
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@Guy_and_Co

@jo_lynn13 We're blushing! https://t.co/wdvtF3BVmE
Smoking tradition at Edinburgh Cocktail Week
Do we still associate drinks with genders? Kate Ogilvie explores.
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@Guy_and_Co

We loved taking @innisandgunn to new heights last weekend! 🍻 https://t.co/z8Jn2GecSn

@Guy_and_Co

RT @EdinCityCentre: This will be our last week of FLASH SALES. Get tagging your friends and family, gather up a team and head into the cit…
A look back at some of our greatest brand hits from the past 5 years.
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INTRODUCING THE GUY & CO-CREATION® AWARD
Turn your great food & drink idea into a winning brand.
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@Guy_and_Co

RT @EssentialEdin: We're into the final two weeks of our hugely popular 'Flash Sales'. There's a stack of prizes from city centre businesse…
Account Manager
Join the Guys - we're hiring.
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@Guy_and_Co

'Among styles, millennials favor Pinot Noir, Moscato, sparking wines, and of course, rosé. But they are shunning Chardonnay, White Zinfandel, and well, pretty much everything else.' #drinkstrends https://t.co/wpVx4Ll6WX

@Guy_and_Co

Proud to be working with @BorderBiscuits, a progressive client that is taking big steps to minimise their environmental footprint... and proud to give a taster of our new brand campaign to follow! #bordergoesgreener https://t.co/ePVOynxsiN
Learning the language of drawing
David Guy explains the power of being able to draw as a marketer.
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Client Spotlight: Annual protection statements: A nudge in the right direction
Ross Jackson, Senior Protection Marketing Manager at Royal London.
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@Guy_and_Co

RT @EssentialEdin: Have you spotted our new city centre campaign artwork @on_lothianbuses? Good job @Guy_and_Co! For offers & competitions…
Why is nostalgia marketing so appealing?
Account Director Jenny Terris explores the trend.
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@Guy_and_Co

What are the big trends pouring through the US spirits industry? We sent our Guys to @bcbrooklyn to find out 🇺🇸 #barconventbrooklyn #bcbbrooklyn #guysontour https://t.co/eVjYd0PrHO

@Guy_and_Co

RT @roddycsmith1: The 'grabber' machine is now live on Castle Street - please pop along and try to win some fantastic prizes from our city…
Client Spotlight: A refreshing take on entrepreneurship
Jamie Douglas-Hamilton, Founder & CEO at Actiph Water.
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Guest blog: Radical new drinks propositions for millennials
A perspective from Mark Geary, Director of Super Premium, Edrington.
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Innovation Engineering training: fast food and fast thinking
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The ‘baking of’ our Border Biscuits TVC
How we crafted the animated world of the Border 'Biscuitiers.'
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Finding your way in the dark
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Can money buy taste?
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Best Press Campaign, Scottish Creative Awards
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