Back in the 'burgh, the rest of the team had their own chance to check out the latest trends in #rum when @rumfestivaluk made a pit stop at Summerhall.
Our new Junior Planner Amy breaks down the big trends we spotted at the festival: https://t.co/yEEwCtR44qhttps://t.co/G3C36BGN6x
Immersive experiences, theatrical serves and the undeniable rum-olution were some of our highlights #BCB2019 https://t.co/UEN9qFRiE4
You are not your target audience: How research can save us from marketing myopia
Some #greatfridayreading on the newest beauty trend - superfoods:
"Consumers understand the ingredients in food and understand they have benefits when you eat them. They are now looking for these ingredients in their beauty products" https://t.co/M82pIaFLCd
Creativity is maximised when you are living in the moment
As the nation's favourite, it was only natural that we cast the #famouslyfiery Dark Chocolate Ginger as the star of our tasty new integrated campaign for @BorderBiscuits 🔥
Read how we ignited these beautifully crafted biscuits and their famous recipes:
Marketers are increasingly aware of the cognitive biases that shape consumer behaviour. But how often do we apply #behaviouraleconomics to our own thinking?
Find out why @carolineoreo thinks our own biases could be holding us back from great work: https://t.co/o1UREOUs8Mhttps://t.co/xL6dWki8K2
RT @Scotchwhiskycom: I predict a (Rum) Riot: the new travel retail bottling of Islay single malt Smokehead 'isn't for everyone' https://t.c…
A bright start for Dark Art Gin as innovative proposal lands our inaugural award
Our 2018 Guy & Co-creation Award winner is announced.
'Among styles, millennials favor Pinot Noir, Moscato, sparking wines, and of course, rosé. But they are shunning Chardonnay, White Zinfandel, and well, pretty much everything else.' #drinkstrends
Proud to be working with @BorderBiscuits, a progressive client that is taking big steps to minimise their environmental footprint... and proud to give a taster of our new brand campaign to follow! #bordergoesgreener https://t.co/ePVOynxsiN
Learning the language of drawing
David Guy explains the power of being able to draw as a marketer.