News from the Guys

The future is accelerating faster – is your brand ready?
Caroline Olechowkis explores a new - faster - normal for brands.
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@guyandcoagency

And a bronze too! 🥉 Too busy celebrating, tweet accuracy suffering 💃💃💃 #StarAwards2020

@guyandcoagency

@whatsthe2 @BorderBiscuits Thank you! 🎉
Culture eats strategy for breakfast; Digital eats everything else for lunch
Laura Jack discusses the dependancy on digital throughout lockdown.
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Our e-commerce habit is here to stay – is your brand ready?
Caroline Olechowski discusses consumer behaviour changed by lockdown.
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@guyandcoagency

Thrilled to end the night with 2 gold 🏆🏆 & 2 silver awards 🥈🥈 Huge thanks to our amazing clients & all our brilliant Guys. We couldn't be prouder 🍻 Congratulations to all the winners and to @luxeventsltd @marketingsocSCO for a fantastic event! ✨ #StarAwards2020
When to push it in drinks pack design
Luke Di Rollo on the importance of consumer validation in packaging.
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@guyandcoagency

@WeAreWire @marketingsocSCO @dct_media @whyteandmackay @luxeventsltd Congratulations guys!

@guyandcoagency

@roddycsmith1 @EssentialEdin @marketingsocSCO @EdinCityCentre @jemilyjohns @MarkFarvis @giblits @Scot_IDs Wonderful result, we're proud to be part of team Essential Edinburgh! 🥳
Pivoting at pace – for good
David Guy explains our belief in intelligent agility.
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Running creative & collaborative virtual workshops
Our planning team's practical tips for virtual workshopping.
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@guyandcoagency

So well deserved, congratulations to the fantastic team at IMD! ✨ https://t.co/70gLNPODEO
Un-locking creativity during lockdown
Graham Hancock's advice for staying creative in the current climate.
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@guyandcoagency

Now THIS is the sign of a great time! Congrats to the whole team including our partners @wearerom & @WeAreWire ✨ https://t.co/HVcqAz7Myk

@guyandcoagency

RT @marketingsocSCO: ⭐ Silver Award for Food goes to @guyandcoagency / @BorderBiscuits #starawards2020
Tips for naming in NPD
Cat Summers offers up advice on naming new brands.
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Account Manager
Join the Guys - we're hiring.
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@guyandcoagency

Great result for team Innis & Gunn! 🍻🍻🍻 https://t.co/SyOKW66bXY
Client Spotlight: Making Border’s Dark Chocolate Ginger Famously Fiery
Suzie Carlaw, Marketing Manager of Border Biscuits.
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@guyandcoagency

RT @marketingsocSCO: ⭐ Brand Development Silver Award goes to @Guy_and_Co / Ian Macleod Distiller #starawards2020

@guyandcoagency

We can't wait! 🥳🤞🥂 https://t.co/XDTVWJrw1R
Optimising a creative space
David Guy offers up five tips for planning creative spaces.
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Three big trends driving the Rum-olution
Junior Planner, Amy Slesinger, explores the booming rum category.
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@guyandcoagency

@EssentialEdin Thank you! Wish we could be celebrating in person. Our fingers are crossed🤞
You are not your target audience: How research can save us from marketing myopia
Caroline Olechowski explores overcoming cognitive biases.
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@guyandcoagency

RT @marketingsocSCO: Cat Summers, Client Services Director at @guyandcoagency reviewed our latest Inspiring Minds session...here’s her key…

@guyandcoagency

Get in my son! Meet Ray Bentos: Shed Pub Landlord. The cheeky star of our brand repositioning & relaunch for iconic British pie brand, Fray Bentos. More on our website at https://t.co/8cWIImAMKr @Infinite_uk #fraybentos #cheekybentos #content #FMCG #marketing #branding #agency https://t.co/jUoB9Sd8GE
2019 SHOWREEL
The realities of a creative agency crossed with a research agency...
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Old habits live better: How healthy food brands are changing what we eat
Caroline Olechowski explores 2019's healthy food brands.
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@guyandcoagency

We're so excited to be working with @AliceRTapper (Go Fund Yourself) as part of this campaign - Royal London's first ever Instagram influencer collaboration! Please check out her excellent posts & pension quiz 👇👇👇 https://t.co/OZFhNT8f9K
Creativity is maximised when you are living in the moment
David Guy explores authenticity in brand stories.
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@guyandcoagency

Not sure what happens to your pension? You're not alone! Our inquisitive new campaign for @RoyalLondon uncovers the #SecretLifeofPensions https://t.co/Vk6o3gqUl5

@guyandcoagency

RT @marketingsocSCO: We caught up with Cat Summers 💡 Client Services Director at @Guy_and_Co, on her career & inspirations. Full interview…
Better in Beta
Luke Di Rollo explores the benefits of an agile agency approach.
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Client Spotlight: Hunter turned gamekeeper
Simon Aron, Managing Director of Cask Trade Ltd.
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@guyandcoagency

Staying home but staying bold, we hosted a series of Lives during #lockdown for the wild one of Single Malt, Smokehead. Here's some best bits from Smokehead TV https://t.co/7qrf0yDI6V #smokehead #notforeveryone #contentmarketing #whisky #drinksindustry #marketing #creativeagency
Put your hands up for Edinburgh, our lovely city
David Guy explores the rise and rise of Edinburgh city centre.
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@guyandcoagency

As the great reopening of the on trade begins, we’ve been busy in the background imagining how drinks brands can respond creatively to the ‘new normal’. If your brand is asking any of the questions below, we'd love to share our ideas with you. Please get in touch! https://t.co/ne4Tm8JVTb

@guyandcoagency

RT @MarketingSocSco: Pivoting at Pace - for Good Blog by David Guy, Managing Creative Director, @Guy_and_Co. 👉🏻 https://t.co/juDVOJWsPa
Travelling the world from our agency bar
David Guy discusses the impact of video conferencing on global convers...
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Tales from either side of the great divide
Planning Director, Kirsten Geary, explores how to think like a client.
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A bright start for Dark Art Gin as innovative proposal lands our inaugural award
Our 2018 Guy & Co-creation Award winner is announced.
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Creating impact: A tale of two & three things
David Guy discusses his rules for creating impact in drinks packaging.
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Smoking tradition at Edinburgh Cocktail Week
Do we still associate drinks with genders? Kate Ogilvie explores.
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A look back at some of our greatest brand hits from the past 5 years.
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INTRODUCING THE GUY & CO-CREATION® AWARD
Turn your great food & drink idea into a winning brand.
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Learning the language of drawing
David Guy explains the power of being able to draw as a marketer.
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Client Spotlight: Annual protection statements: A nudge in the right direction
Ross Jackson, Senior Protection Marketing Manager at Royal London.
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Why is nostalgia marketing so appealing?
Account Director Jenny Terris explores the trend.
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Client Spotlight: A refreshing take on entrepreneurship
Jamie Douglas-Hamilton, Founder & CEO at Actiph Water.
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Guest blog: Radical new drinks propositions for millennials
A perspective from Mark Geary, Director of Super Premium, Edrington.
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Innovation Engineering training: fast food and fast thinking
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The ‘baking of’ our Border Biscuits TVC
How we crafted the animated world of the Border 'Biscuitiers.'
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Finding your way in the dark
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Can money buy taste?
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Best Press Campaign, Scottish Creative Awards
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