News from the Guys

The Future is Accelerating
Caroline Olechowkis explores a new - faster - normal for brands.
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@guyandcoagency

Fancy a swift one this lunchtime? Here's our main man Ray Bentos to tell you about our launch of new microwaveable pots for #FrayBentos - pub grub at home in just 3 minutes! #cheekybentos #productlaunch #contentmarketing #brand #fmcg #creativeagency #agencylife https://t.co/pqhUcEaXgX

@guyandcoagency

RT @marketingsocSCO: If this past year has taught us anything, it's that change truly is the only constant in life. Senior Planner, @caroli…
Culture eats strategy for breakfast; Digital eats everything else for lunch
Laura Jack discusses the dependancy on digital throughout lockdown.
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Our e-commerce habit is here to stay – is your brand ready?
Caroline Olechowski discusses consumer behaviour changed by lockdown.
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@guyandcoagency

cc: @marketingsocSCO
When to push it in drinks pack design
Luke Di Rollo on the importance of consumer validation in packaging.
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@guyandcoagency

If 2020 has taught us anything, it's that change truly is the only constant. As consumer trends accelerate due to #COVID19, we've been thinking about how brands can keep pace with this new, faster normal: https://t.co/Xxqcq2j4Fv

@guyandcoagency

And a bronze too! 🥉 Too busy celebrating, tweet accuracy suffering 💃💃💃 #StarAwards2020
Pivoting at pace – for good
David Guy explains our belief in intelligent agility.
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Running creative & collaborative virtual workshops
Our planning team's practical tips for virtual workshopping.
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@guyandcoagency

@whatsthe2 @BorderBiscuits Thank you! 🎉
Un-locking creativity during lockdown
Graham Hancock's advice for staying creative in the current climate.
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@guyandcoagency

Thrilled to end the night with 2 gold 🏆🏆 & 2 silver awards 🥈🥈 Huge thanks to our amazing clients & all our brilliant Guys. We couldn't be prouder 🍻 Congratulations to all the winners and to @luxeventsltd @marketingsocSCO for a fantastic event! ✨ #StarAwards2020

@guyandcoagency

@WeAreWire @marketingsocSCO @dct_media @whyteandmackay @luxeventsltd Congratulations guys!
Tips for naming in NPD
Cat Summers offers up advice on naming new brands.
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Account Manager
Join the Guys - we're hiring.
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@guyandcoagency

@roddycsmith1 @EssentialEdin @marketingsocSCO @EdinCityCentre @jemilyjohns @MarkFarvis @giblits @Scot_IDs Wonderful result, we're proud to be part of team Essential Edinburgh! 🥳
Client Spotlight: Making Border’s Dark Chocolate Ginger Famously Fiery
Suzie Carlaw, Marketing Manager of Border Biscuits.
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@guyandcoagency

So well deserved, congratulations to the fantastic team at IMD! ✨ https://t.co/70gLNPODEO

@guyandcoagency

Now THIS is the sign of a great time! Congrats to the whole team including our partners @wearerom & @WeAreWire ✨ https://t.co/HVcqAz7Myk
Optimising a creative space
David Guy offers up five tips for planning creative spaces.
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Three big trends driving the Rum-olution
Junior Planner, Amy Slesinger, explores the booming rum category.
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@guyandcoagency

RT @marketingsocSCO: ⭐ Silver Award for Food goes to @guyandcoagency / @BorderBiscuits #starawards2020
You are not your target audience: How research can save us from marketing myopia
Caroline Olechowski explores overcoming cognitive biases.
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@guyandcoagency

Great result for team Innis & Gunn! 🍻🍻🍻 https://t.co/SyOKW66bXY

@guyandcoagency

RT @marketingsocSCO: ⭐ Brand Development Silver Award goes to @Guy_and_Co / Ian Macleod Distiller #starawards2020
2019 SHOWREEL
The realities of a creative agency crossed with a research agency...
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Old habits live better: How healthy food brands are changing what we eat
Caroline Olechowski explores 2019's healthy food brands.
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@guyandcoagency

We can't wait! 🥳🤞🥂 https://t.co/XDTVWJrw1R
Creativity is maximised when you are living in the moment
David Guy explores authenticity in brand stories.
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@guyandcoagency

@EssentialEdin Thank you! Wish we could be celebrating in person. Our fingers are crossed🤞

@guyandcoagency

RT @marketingsocSCO: Cat Summers, Client Services Director at @guyandcoagency reviewed our latest Inspiring Minds session...here’s her key…
Better in Beta
Luke Di Rollo explores the benefits of an agile agency approach.
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Client Spotlight: Hunter turned gamekeeper
Simon Aron, Managing Director of Cask Trade Ltd.
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@guyandcoagency

Get in my son! Meet Ray Bentos: Shed Pub Landlord. The cheeky star of our brand repositioning & relaunch for iconic British pie brand, Fray Bentos. More on our website at https://t.co/8cWIImAMKr @Infinite_uk #fraybentos #cheekybentos #content #FMCG #marketing #branding #agency https://t.co/jUoB9Sd8GE
Put your hands up for Edinburgh, our lovely city
David Guy explores the rise and rise of Edinburgh city centre.
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@guyandcoagency

We're so excited to be working with @AliceRTapper (Go Fund Yourself) as part of this campaign - Royal London's first ever Instagram influencer collaboration! Please check out her excellent posts & pension quiz 👇👇👇 https://t.co/OZFhNT8f9K

@guyandcoagency

Not sure what happens to your pension? You're not alone! Our inquisitive new campaign for @RoyalLondon uncovers the #SecretLifeofPensions https://t.co/Vk6o3gqUl5
Travelling the world from our agency bar
David Guy discusses the impact of video conferencing on global convers...
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Tales from either side of the great divide
Planning Director, Kirsten Geary, explores how to think like a client.
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A bright start for Dark Art Gin as innovative proposal lands our inaugural award
Our 2018 Guy & Co-creation Award winner is announced.
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Creating impact: A tale of two & three things
David Guy discusses his rules for creating impact in drinks packaging.
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Smoking tradition at Edinburgh Cocktail Week
Do we still associate drinks with genders? Kate Ogilvie explores.
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A look back at some of our greatest brand hits from the past 5 years.
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INTRODUCING THE GUY & CO-CREATION® AWARD
Turn your great food & drink idea into a winning brand.
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Learning the language of drawing
David Guy explains the power of being able to draw as a marketer.
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Client Spotlight: Annual protection statements: A nudge in the right direction
Ross Jackson, Senior Protection Marketing Manager at Royal London.
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Why is nostalgia marketing so appealing?
Account Director Jenny Terris explores the trend.
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Client Spotlight: A refreshing take on entrepreneurship
Jamie Douglas-Hamilton, Founder & CEO at Actiph Water.
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Guest blog: Radical new drinks propositions for millennials
A perspective from Mark Geary, Director of Super Premium, Edrington.
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Innovation Engineering training: fast food and fast thinking
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The ‘baking of’ our Border Biscuits TVC
How we crafted the animated world of the Border 'Biscuitiers.'
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Finding your way in the dark
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Can money buy taste?
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Best Press Campaign, Scottish Creative Awards
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