News from the Guys

Our e-commerce habit is here to stay – is your brand ready?
Caroline Olechowski discusses consumer behaviour changed by lockdown.
More

@Guy_and_Co

RT @MarketingSocSco: Pivoting at Pace - for Good Blog by David Guy, Managing Creative Director, @Guy_and_Co. 👉🏻 https://t.co/juDVOJWsPa

@Guy_and_Co

RT @MarketingSocSco: Last year @Guy_and_Co launched their Guy & Co-Creation Award for a food & drink entrepreneur. It was won by a Kirkcudb…
When to push it in drinks pack design
Luke Di Rollo on the importance of consumer validation in packaging.
More
Pivoting at pace – for good
David Guy explains our belief in intelligent agility.
More

@Guy_and_Co

RT @MarketingSocSco: Virtual workshopping 💻 Thanks to @Guy_and_Co for some handy practical tips for creative ideation & facilitation on Zo…
Running creative & collaborative virtual workshops
Our planning team's practical tips for virtual workshopping.
More

@Guy_and_Co

We've been giving @Albert_Bartlett's digital content calendar - and the nation's virtual dinner parties - more va-va-zoom during lockdown! More in the press: https://t.co/CiCTjD9wlx and on the website: https://t.co/9rwZg04Cub #dothealbertbartlett #potatoes #digitalmarketing #zoom https://t.co/c8dyeQ314J

@Guy_and_Co

Create a routine and routinely create; share, share share; and stay curious. Some of the advice offered by our Art Director, Graham Hancock on staying creative during lockdown: https://t.co/e2srkGFHCX #creativity #coronavirus #workfromhome #design @MarketingSocSco @gjhancock https://t.co/W8liJ3gVMk
Un-locking creativity during lockdown
Graham Hancock's advice for staying creative in the current climate.
More
Tips for naming in NPD
Cat Summers offers up advice on naming new brands.
More

@Guy_and_Co

Congratulations to all the nominees - roll on October! #StarAwards2020 https://t.co/tvFKmIjSUC
Client Spotlight: Making Border’s Dark Chocolate Ginger Famously Fiery
Suzie Carlaw, Marketing Manager of Border Biscuits.
More

@Guy_and_Co

And huge congratulations 3 of our clients up for big awards: Ian Macleod Distillers and @innisandgunn for their Star Marketing Team nominations, and @EssentialEdin for making the Chairman's SME award shortlist 🌟🌟🌟

@Guy_and_Co

On top of 9 campaign nominations, we're thrilled to be shortlisted for Agency of the Year at this year's @MarketingSocSco Star Awards. Thanks to our fantastic clients who challenged us to deliver commercially & creatively for their brands, and to our great team & partners 🥃🍻🥂 https://t.co/kwLmBDYmHc
Optimising a creative space for productive ideation
David Guy offers up five tips for planning creative spaces.
More
Three big trends driving the Rum-olution
Junior Planner, Amy Slesinger, explores the booming rum category.
More

@Guy_and_Co

A belated but heartfelt woohoo for 3 more nominations in the Sector categories, with wonderful clients @BorderBiscuits, Smokehead / Ian Macleod Distillers & @EssentialEdin (also nominated for a Chairman's award) 👏👏👏 https://t.co/vqahkxUI3Y
You are not your target audience: How research can save us from marketing myopia
Caroline Olechowski explores overcoming cognitive biases.
More

@Guy_and_Co

@EssentialEdin Wonderful news! #signofagreatclient

@Guy_and_Co

Seems odd to be talking about awards in the current climate, but a fitting time to reflect on collaborations with great clients & agency partners. We're delighted to be nominated for a total of 9 @themarketingsoc… https://t.co/dNmKTpnTOW
2019 SHOWREEL
The realities of a creative agency crossed with a research agency...
More
Old habits live better: How healthy food brands are changing what we eat
Caroline Olechowski explores 2019's healthy food brands.
More

@Guy_and_Co

The week just keeps getting better. Another nomination for Smokehead / Ian Macleod Distillers 🥃, plus two for @innisandgunn, shared with the team at @s0methingsays 🍻 Big thanks to our great clients! https://t.co/x3oZgJBxSc
Creativity is maximised when you are living in the moment
David Guy explores authenticity in brand stories.
More

@Guy_and_Co

What a way to start the week! We've been nominated not once, not twice but three times for our work with fantastic clients Smokehead whisky/Ian Macleod Distillers and @RLprotection 🏆🏆🏆 https://t.co/BcR6KG8PC3

@Guy_and_Co

Happy 30th birthday to our awesome designer Mikaela! We can’t wait to celebrate with you when we’re back at the bar! 🍾Swipe to see Miki’s alter-ego ➡️➡️➡️ https://t.co/1Vy1AXyarv
Better in Beta
Luke Di Rollo explores the benefits of an agile agency approach.
More
Client Spotlight: Hunter turned gamekeeper
Simon Aron, Managing Director of Cask Trade Ltd.
More

@Guy_and_Co

RT @The_Nods: ⭐ Best Brand Experience Inspiration Machine @edfringe by @BrightSignals Kraft Heinz @HeinzBeanzuk by @MultiplyAgency Peak Pi…
Put your hands up for Edinburgh, our lovely city
David Guy explores the rise and rise of Edinburgh city centre.
More

@Guy_and_Co

We may not be at the agency bar, but as long as Friday drinks are part of the new remote ‘normal’ then we’re ok with it!🍺 Wishing our great clients, suppliers & wider marketing community health & positivity. Here’s… https://t.co/FRym1JLdHi

@Guy_and_Co

Happy big birthday to the big Guy 🎉 @ Guy & Co https://t.co/d9IOC6Qono
Travelling the world from our agency bar
David Guy discusses the impact of video conferencing on global convers...
More
Tales from either side of the great divide
Planning Director, Kirsten Geary, explores how to think like a client.
More

@Guy_and_Co

Happy big birthday to the big Guy 🎉🎂 @ Guy & Co https://t.co/oJwKlrz7hH
A bright start for Dark Art Gin as innovative proposal lands our inaugural award
Our 2018 Guy & Co-creation Award winner is announced.
More

@Guy_and_Co

RT @roddycsmith1: Well done to the @EssentialEdin marketing and comms team and our great partners @Guy_and_Co @WeAreWire @davidlloydreid @r…

@Guy_and_Co

@roddycsmith1 @EssentialEdin @WeAreWire @davidlloydreid @republicofmedia @EdinCityCentre Wonderful news! Proud to be part of this great team. Congrats to all! 🥂
Creating impact: A tale of two & three things
David Guy discusses his rules for creating impact in drinks packaging.
More
Smoking tradition at Edinburgh Cocktail Week
Do we still associate drinks with genders? Kate Ogilvie explores.
More
A look back at some of our greatest brand hits from the past 5 years.
More
INTRODUCING THE GUY & CO-CREATION® AWARD
Turn your great food & drink idea into a winning brand.
More
Learning the language of drawing
David Guy explains the power of being able to draw as a marketer.
More
Client Spotlight: Annual protection statements: A nudge in the right direction
Ross Jackson, Senior Protection Marketing Manager at Royal London.
More
Why is nostalgia marketing so appealing?
Account Director Jenny Terris explores the trend.
More
Client Spotlight: A refreshing take on entrepreneurship
Jamie Douglas-Hamilton, Founder & CEO at Actiph Water.
More
More
Guest blog: Radical new drinks propositions for millennials
A perspective from Mark Geary, Director of Super Premium, Edrington.
More
Innovation Engineering training: fast food and fast thinking
More
The ‘baking of’ our Border Biscuits TVC
How we crafted the animated world of the Border 'Biscuitiers.'
More
Finding your way in the dark
More
Can money buy taste?
More
Best Press Campaign, Scottish Creative Awards
More