MAKING BORDER'S DARK CHOCOLATE GINGER FAMOUSLY FIERY

work-frame
Guy & Co work
Guy & Co work
Guy & Co work
Guy & Co work

Big challenge

The Dark Chocolate Ginger is the nation’s favourite chocolate ginger biscuit – and the jewel in Border’s crown. Our challenge was to create a national campaign to build brand awareness, trial and loyalty.


Great thinking

The fully integrated campaign communicates the famous recipe of the ‘DCG’ that delivers a uniquely intense taste experience, with a sophisticated and sensory art direction.


The results

Launched in Autumn 2019, the campaign is already igniting rate of sale and reaffirming the product’s position as the UK’s no. 1 chocolate ginger biscuit.

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