The Dark Chocolate Ginger is the nation’s favourite chocolate ginger biscuit – and the jewel in Border’s crown. Our challenge was to create a national campaign to build brand awareness, trial and loyalty.
The fully integrated campaign communicates the famous recipe of the ‘DCG’ that delivers a uniquely intense taste experience, with a sophisticated and sensory art direction.
Launched in Autumn 2019, the campaign is already igniting rate of sale and reaffirming the product’s position as the UK’s no. 1 chocolate ginger biscuit.