CREATING STANDOUT IN THE GIN CATEGORY FOR A BRIGHT NEW BRAND

work-frame
Guy & Co work
Guy & Co work
Guy & Co work
Guy & Co work
Guy & Co work

Big challenge

After winning a competitive pitch for an exciting new and highly flavoursome gin brand, our challenge is to activate it in market to maximise awareness and trial.


Great thinking

Following rounds of trade and consumer testing, we developed a bright, fun and colourful activation platform. Quirky messaging focuses on flavour benefits and communicates both the unique distillation processes and flavoursome natural ingredients.

After all, Nature flavours Bright Spirits.


The results

In the early stages of rollout cross events, a social and influencer programme and on and off-trade support, the activation has already helped Bright Spirits to win ten gin category awards and secure new listings.

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