ESSENTIAL EDINBURGH
'THE SIGN OF A GREAT TIME' CAMPAIGN
The RSSB (Rail Safety and Standards Board) has a wide-arching 5 year strategic plan compiled in consultation with experts and members from across the UK rail industry – but how could we best communicate the plans to a diverse B2B audience?
To gain industry insight we planned and created multiple messaging concepts, and tested them through interviews with Senior Managers in the industry to gauge effectiveness.
The winning ‘Thinking Forwards’ route demonstrated how the RSSB were helping to create a better, safer railway by answering the key issues in the industry.
The campaign rollout is now underway, to positive stakeholder feedback.
