PUSHING THE PREMIUM RUM CATEGORY WITH A BOLD NEW BRAND

work-frame
Guy & Co work
Guy & Co work
Guy & Co work

Big challenge

Wine and spirits merchants, Berry Bros. & Rudd, challenged us to help create and test market a brand in order to capitalise on the opportunity in the UK & US premium rum markets.


Great thinking

We used rounds of creative development mixed with rapid trade and consumer research to optimise the Spice Hunter proposition – The boldest spiced rum in the world. Then supported it with a bold new website, social calendar and on-trade activation using our millennial-focused brand platform, ‘Bold Move.’


The results

We’ve helped accelerate a commercial case study for Spice Hunter within 9 months, from creative workshop concept to a bold new pack collaboration to a commercially successful test market.

Securing on and off-trade distribution across the UK and ongoing investment from brand owner, Berry Bros. & Rudd.

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