Angel Trains Strategy

An Overview

 

 

How do you get a railway juggernaut back on track and set for future success? 

 

Angel Trains is the UK’s largest rolling stock company. But they were creaking under new rules, regulations and outside pressures. The company and team needed a much-needed push. 

 

Angel Trains owns billions of pounds in rolling stock. But our focus groups revealed their people are their biggest assets. So our internal film campaign features real employees talking about their new purpose, values and vision. To set them apart and keep them on track for future success. Print materials and giveaways helped drive engagement and bring home the message. 

Stay tuned for advantageous results!