An Overview
How do you build a distinctive challenger brand in a sea of alt-net sameness?
While other alt-nets battled over speed claims, we focused on a distinctly positive offering of ‘unimaginable capability’. Building brand awareness, demystifying tech jargon and changing perceptions that switching providers is a hassle.
Digby the gopher is the furry face of our brand. An endearing fluent device who stretched his wee legs across our integrated marketing. Our phased, hyper-localised, multi-channel campaign synced with regional rollout. Digby also got his braces on to reach business audiences with a steelier ‘unimaginable confidence’ message.
Stay tuned for advantageous results!
felt more positive about GoFibre after seeing Digby
liked the advertising and 72% agree it is different
to plan the customer journey and deliver an integrated campaign toolkit
after a regional investment of £68,875
