An Overview
How do launch a premium ready meal offering for foodies who don’t even bother looking
in the chilled aisle, thinking they’ll only find boring food and bland flavours there?
Even scratch cooks want a night off now and then. But they still want delicious scran.
Our OOH campaign shows that foodies can enjoy craft dinners, even on their nights off. Vibrant art direction reflects the new Craft Mac Co. pack shots. Complementing tongue-and-cheek headlines which elevate the humble home dinner to new colourful, culinary heights.
Stay tuned for some tasty results incoming!
