Scottish Fine Soaps were seen as too premium to be ‘just soap’ but not premium enough to compete with the likes of Aesop. So, how do you give them a clean and clear direction?  

 To grow and compete, they needed to appeal to those looking for a premium soap where appeal goes way beyond hygiene. A place where soap represents ritualistic self-care and a symbol of taste. But quality scents aren’t enough; premium brands must offer a story and an experience. 

 We built on our provenance and shifted from selling soap to selling Scotland. For well-heeled consumers who like dabbling in nature – as long as they’re home in time for tea, we can sell them an adventurous escape to the remote Scottish wilderness – all from the comfort of home. 

Stay tuned for advantageous results!