An Overview
How do you properly disrupt the traditions of the whisky category?
As ‘intelligent rebels’ Smokehead had re-imagined single malt finishes, flavours and serves. So what other part of the whisky drinking experience could they turn on its Smokehead?
The whisky glass remains very traditional, some would say old-fashioned.
So looking through our rebellious lens, we challenged ourselves to redefine the tumbler.
Stay tuned for advantageous results!
+32%
UK Off Trade Mat Value growth
84%
increase in our monthly follower growth rate
216%
increase in organic engagement
176%
revenue uplift over the previous period
336m
estimated reach - the Smoke Mask was featured in GQ, Scottish Grocer, Shortlist, Robb Report and Whisky Magazine!
89%
increase in the European database
