By David GuyFounder
15th April, 2024
Who wouldn’t want to work on a global mega brand? When people ask, “so, who do you work for then?”, they nod enthusiastically and share a story about swooshy trainers, high-flying airlines and sweet brown carbonates.
But if you don’t it doesn’t matter, because getting to work on truly ‘super-creative’ work is a vibe that can come from anywhere.
We love that maverick clients are alive and kicking across the full spectrum of brands. We see it in wi-fi to whisky, car insurance to carbs (potatoes!), pickles to pensions and all the way to the end of the line in funeral care. We love working with Marketing Directors who ask us to solve stuff, that like all great challenges, start out as rather big and un-figure-out-able.
The emotional intelligence of a brave Marketing Director fused with a joint desire to push for genuinely meaningful and distinctive ideas is what we crave. Open to setting a clear value on what success looks like – they embrace our counterchallenges and share one of our agency values – hard on the work, easy on the people.
These are the personas who push us to do our best work and share their ambition on where they want their brand to go in the near and not so near future. And when it all comes together, we get to the commercial value results we aligned on together – and that makes everyone happy – especially Finance Directors.
As we look ahead to brighter economic times, we gauge new client relationships and potential pitches way past the budget and the brand name. For us, it’s more about challenging each other to do things together that positively changes the game. That’s what really matters.
Want to chat to us about your ambitions?
Just give us a shout – we’d love to help give you the confidence to challenge for bravely effective results. The more un-figure-out-able the challenge, the better.