The Challenge
How do you get lads – young and old – to fall back in love with a great British brand that’s gone a bit stale of late?
The Tension
This audience like banter, but they’re a skeptical bunch. And with Fray being off their radar for a while we’ve not much social clout to convince them we’re still as relevant today as we’ve always been.
Our Point of View
If you can’t take our word for it, take it from someone you can trust – The Boshfather, Big John Fisher. BOSH!
THE RESULTS
The campaign just launched in early October – keep your eyes peeled for some results.. BOSH!