The importance of being
sharp and blunt

I have a set of pencils designed by David Shrigley. Each has one of his signature off-kilter lines printed on it.

They range from the inane – ‘I misspelled my own name’ to the weirdly deep ‘all your marks will be erased’

But my favourite one says ‘Both sharp and blunt.

At first glance ‘Both sharp and blunt’ feels like an oxymoron or contradiction, but I think there’s more to it than that.

I’m not sure they are opposites as much as they are requirements. Particularly in the world of marketing and business.

(I promise this isn’t one of those, why watching paint dry is a lot like developing a proposition… type posts!)

I think being sharp AND blunt is vital in all sorts of ways.

Sharp is precise.

Blunt is broad.

Sharp is clever.

Blunt is honest.

Sharp cuts through.

Blunt is direct.

Sharp creates clarity.

Blunt creates accountability.

Sharp gets to the ideas.

Blunt makes them happen.

Now that all sounds good, and certainly makes for a good quote on a pencil, but what difference does it actually make?

Well, I’m a big believer in working in close partnership with clients.

It was a principle instilled in me from the start of my career; the need to walk the corridors, understand the client’s real needs and ambitions on a level beyond the brief. In my experience, that understanding can only be built by being sharp – especially if you’re a planner.

And in strategic conversations those relationships create an even more important edge – they enable a level of relational security and trust that form a safe space in which you’re allowed to be candid, honest, and essentially, blunt.

A level of trust that is never about being negative or dismissive, but knowing that being truthful is a better way to get better results faster.

An emotional safe space where you can, effectively, have an argument without worrying about falling out, or worse, losing the account.

After all it takes a certain level of confidence in a relationship where you can openly disagree, challenge, or ask the stupid questions (without feeling completely stupid).

But bluntness only ever works if you can be sharp with it. So that you aren’t being difficult but being constructive. Brilliant not (just) belligerent. 

Avoiding the eggshells and being able to say what you think, push, pull, challenge and ask why creates confidence that the right questions have been asked.

Of course, arguing with clients and colleagues (or anyone really) clearly isn’t a great MO. However, knowing that you can is empowering.

Like the Netflix internal value of ‘Radical Candour’ – being truthful and honest without making it any sort of personal attack. If something needs saying, then say it.

Or as Amazon put it ‘leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting’.

It’s why we built the agency value ‘hard on the work, easy on the people’. Challenge the thinking, but know it’s never personal.

It’s why we have engineered Guy & Co to put so much focus on having confidence to challenge. 

And it’s why some of the best work out there comes from real partnership and real honesty.

So whilst we all know it’s important to be sharp, maybe we should be a bit blunter sometimes. 

Do you agree? We’d love to hear from you.

If you’ve got a challenge that you want to talk to us about, drop us a note!

We were recently asked our POV on how internal marketing teams can build a strong case to use external creative agency support.

We believe the focus should be on early collaboration, helping clearly define the brand ambitions and metrics for success. Outline what success looks like in the next few months, the next year, and three years ahead. And be transparent about the levels of risk the brand is willing to take to achieve them.

In our experience, agencies can assist most by working collaboratively to diagnose the challenges, not just be parachuted in to help crack the answer.

When exploring any problem, there are always real challenges in self-diagnosis (Dr Google anyone), and it is the outside perspective that can bring just that – perspective.

It is often a lot easier for an outsider (particularly an expert one) to ask the ‘stupid’ questions. After all it would take a pretty confident client-side marketer to ask their board what they sell. But it is these types of questions which can often lead to the most fundamental improvements.

Through collaboration, agencies can challenge and explore what areas of insight are robust and what are lacking to be able to confidently approach the task at hand. We find there is often a chink in the insight armour – especially in the ever-changing rational and irrational behavioural traits of the consumer.

We’ve built this into our system, we call it a ‘Confidence Quotient’ and it measures the confidence of the insight a brand has and potential gaps to fill across a number of key criteria.

By identifying these potential insight gaps and how to frame measurable success and metrics that matter, we help marketing teams ensure strategies have a solid foundation. Demonstrating the magnitude of the challenge ahead and illustrating potential success outcome in commercial terms.

And when we get it right with our clients, it can increase funding potential with their Exec. Marketing planning built on big picture thinking, less assumptions and more certainty.

Diagnose before you rush to prescribe.

And ask your agency to help make the case to the board with you.

Keen to find out more about our Confidence Quotient? Give us a shout!

How do you get an Unfair Advantage in Financial Services marketing?

Even if FS creative generally has lower levels of consumer interest, we know how you can change the rules to make it more interesting.

Guy & Co specialises in challenging how to plan and creatively solve financial service campaigns for clients such as Aegon and the esure Group. Clients who also believe in disrupting category norms and tropes to cut-through the clutter.

We respect the C-word. But compliance doesn’t have to be the FUN police.

As part of our Unfair Advantage System, we regularly test creative dev with real target consumers AND intermediaries across pension and insurance propositions, private banking and asset management.

Humans view FS as a lower interest category. Compared to our Food and Drink client creative it consistently performs to lower Meaningful and Uniqueness baseline scores. 

We test lots of things, but we know that asking “would people buy it” and “is it new and different” makes the biggest difference to creative messaging potential.

Understandably they’d rather try a delicious new sherry cask finish whisky than consider a new workplace pension proposition.

Big watch-out then is to make sure the brand insight and creative don’t land in generic messaging territory, that’s when we create a problem of engagement. The kind of creative that when you cover up the logo it could be anyone. Maybe the C-word got overly involved or there’s a low-risk appetite to push for a distinctive creative territory.

An example of successfully going somewhere new was a recent campaign for Life Insurance client, The Exeter. Every year the category communicates their claims that have been paid – and it can be a yearly churn of ‘same old same old’. But The Exeter was open to being challenged and through consumer and intermediary testing we got to a place that was ‘Claims paid = differences made’. A strong line, but it was when we visually dramatised the impact of paying claims in a surreal and story-driven way that the campaign leapt through distinctiveness levels. It’s been the most successful claims campaign for The Exeter ever – because they leaned into challenging the norm.

Financial Services are a vital part of everyone’s lives, and we can creatively escape the gravitational pull of normalising and complying. When we do, we have the potential to be Bravely Effective. 

Talk to us if you want to give your FS brand an Unfair Advantage.

Interested? Give us a shout!

We love our clients. They’re great. One of those lovely clients is The Exeter, a health and life insurance company whose purpose is to provide more people with more peace of mind, in a more uncertain world.

We asked their Head of Marketing, Shelley Walker if she’d do an interview with us to tell us more about her role, The Exeter and what exciting stuff we get to work on together. Here’s how it went…

Tell us a bit about yourself and your journey to becoming the Head of Marketing at The Exeter?

Hello! I live in Edinburgh with my partner, David, and dog, Iggy. And most of the time you’ll find me on dog walks down porty beach, or out and about with my friends and family.

I started my career in Financial Services at Bright Grey (which would later become Royal London) in the customer service team supporting clients with their protection policies. Before this I had little exposure to the world of life insurance or income protection, but I quickly got a good understanding of how powerful these types of policies could be to our customers and their families. I started to become more interested in the communications side and, as I was speaking to customers day in and day out, I began to see ways we could improve how we engage with them. An opportunity came up to join the Marketing team as a coordinator and I leapt at the chance! Having no prior experience or training I felt this was an incredible opportunity to get a good grounding and see if this really was the right path for me. Turns out I absolutely loved it! Getting to be creative and exploring different ways of communicating with our financial advisers and end customers really struck a chord with me. After a few years in the role I was promoted to a Consultant. I then moved to another insurer, Guardian, for a year where I worked in Sales covering Scotland and Northern Ireland, before moving back to Royal London to take the role as Marketing Manager. After a few years I made a sideways move to The Exeter and after a year, I was promoted to Head of Marketing. A year on in the role and I absolutely love it. I’m lucky to be surrounded by incredibly talented and dynamic people, both in the Marketing team and also in the Leadership team. A marketer’s dream is working for a company with a strong purpose and focus which allows them to create a clear marketing strategy. So, I’m delighted to be in that position.

My career path has involved trying different roles, sideways moves, and doing a lot of “on the job” learning. I never had any Marketing qualifications, but instead learned through experience and various courses along the way. Whilst that doesn’t work for everyone, it does show if you’re willing to put in the hard work and take chances it’s possible to go from zero experience to a Head of Marketing in less than ten years. So, if you’re thinking about exploring something new but feel you’ve not got the qualifications, my advice is just go for it! What do you have to lose!

What do you love most about your role at The Exeter?

There’s a fantastic culture at The Exeter that promotes empowerment, accountability, and collaboration. And as the Head of Marketing, I’ve never felt so capable of making positive change, being heard, and that my opinion genuinely matters. We’re a small company with under 250 employees and 8 of those make up the Marketing team. Having worked in bigger corporates, I’d say there is a real advantage to working at a company of this size. Not so much a small cog in a big wheel! I really have the opportunity to influence the business, positioning marketing as a strategic function – not just a team that provides pens, notebooks, or a flashy sales aid! I love being able to say that in my role, and in our business, we put our end customers at the heart of everything we do. This isn’t just something we put in our business plan or on our website. We practise this day in, day out. We make decisions based on customer preference, behaviours, attitudes, needs and wants. We’re able to work across the business to create proper segmentation, agree our target markets, and enhance our positioning. And of course, I get to work with awesome agencies like Guy & Co!

What are some of the unique industry challenges and opportunities you and your team face?

As a company that sells personal protection and healthcare products, we’re definitely not short of industry challenges at the moment! Cost of living crisis and NHS waiting times has had a huge impact on what we do. And then we have regulation to consider, competing against household brands, and general mistrust for financial services. I think one of the biggest challenges we face is helping consumers understand the complexity of insurance products. Overtime insurance products have improved to suit the changing needs of the customer. Which is great. But it also means products become more intricate and require more explaining. I believe we have a huge opportunity to position our products in a much more simple and meaningful way. For example, nobody wants a mortgage – they want the home that goes with it. Nobody wants to pay £20 a month for insurance – they want the peace of mind that if they were too ill to work that they’d still be able to pay their bills, support their family, and be stress-free while they recover. Positioning these products in a consumer friendly way throughout our marketing material is absolutely crucial.

What recent achievements or milestones is your company most proud of?

I’m particularly proud of our recent member segmentation work that we collaborated with the Guy & Co team on. For any business to be successful it’s so important they’re customer oriented. And to do that you need to live and breathe your customer. Understand their wants, needs, attitudes… pre-empting their next step. To help us do this, we underwent a project to overlay our customer demographic data with various third-party data to create six core segments that make up our membership. Our membership profiles detail things like digital confidence, attitudes to different financial products, hobbies and interests, and what the future looks like for these customers. This has allowed us to position ourselves in a truly personal way to our members, serving them with the most relevant messages and support, improving customer outcomes and creating brand loyalty. We’ve only just really scratched the surface on this work and I’m really excited to see what else we’re capable of doing as a business with this new insight.

What were the key factors in choosing us as your creative partner?

Having seen previous work from Guy & Co I knew they were bold, brave, and their campaign execution was always slick and professional. But for me it’s more than that. When I work with a creative agency I need it to feel like a partnership. A two-way relationship where you feel like you can be open, honest, and constructively challenge each other. It’s about cultural compatibility. And that’s exactly what we’ve found in the partnership between Guy & Co and The Exeter. You can see our vision, understand our identity, and share the same enthusiasm and passion as we do for helping our customers. Strong communication, collaborative ideation, and energy are qualities I value the most in our partnership.

What’s the best piece of professional advice you’ve ever received?

When I first became a people manager I attended a ridiculous amount of “leadership courses” that talked about the importance of strategic planning, and communication. But nothing around emotional intelligence. I explained to my line manager at the time that I wasn’t getting it… surely there’s more to being a leader than just good planning. And he gave me advice that has stuck with me since. “Be the leader you always wished you had.”

I’m very fortunate to say I’ve had some great leaders and line managers over my career that have helped me get to where I am today. But I’ve also seen some not so great leaders. And they’re the people who have shaped my leadership style more than anything. Yes, being a good leader is about clear vision, transparency, communication, planning… But for me it’s also about being human. Showing empathy, integrity, flexibility, understanding and compassion. I’m much more likely to be productive and positive for a manager that I feel understands me, empowers me, and is available. So that’s what I try to be for my team.

If you could describe our agency in three words what would they be?

Fearless, dynamic, fun.

Where can people follow your company’s journey or get in touch for more information?

We’re working on some big things at The Exeter so follow our journey on LinkedIn or through our website. Or connect with me directly!

There’s a lot of reputational baggage for agency account handlers – the Roger Sterling figure, with a first-class degree in wining, dining and all-round shmoozing. And in the modern-day procurement-hefty marketing world, we’re faced with more RFPs, SoWs and SLAs than ever before. Don’t get me wrong, those will always be key functions in Client Services, but I don’t think anyone would say it’s what gets them out of bed in the morning!

Reflecting on my own career and journey at Guy & Co, from starting up as a lean team in 2013, it was inevitable as an account director I’d write strategies and pseudo-direct creative work, especially when we used a large freelance network. But now with a robust team including top-notch Creative and Planning Directors, it begs the question – where do we add value in Client Services? And how can we elevate beyond the old Madmen stereotypes or modern-day-to-day hygiene factors?

Here’s some things that I think come into play…

1. Understanding what keeps our clients up at night

It’s an obvious one, but our clients’ business really should be our business. Which means understanding the metrics that really matter to them – the short-term results, yes, but also the long-term vision. Understanding how you can help them shift the dial and challenging them if what they want isn’t necessarily what they need. We’re advisors, not ‘yes men.’

It’s about working collaboratively and leaning in closely to what success looks like for each client – not just a similar company or challenge you’ve worked on before. It’s easy to fall into the agency trap of reporting on vanity metrics, which they’ll never pass upwards in their organisation. But what are the stats or sparks which can really be transformational?

I believe in the rhetoric that you should never ask a senior client how business is. With a laser eye on effectiveness, we’re helping drive it, so we should know it. If we don’t, how can we get closer to results?

It’s also naturally about finding ways to make our clients’ lives easier and to make them look good in their roles – to their boss, their company and industry. They’re people, after all. And whilst there’s a time and a place for small talk, what are their pressures that day, week or year?

2. Adding value by defining value

The perception of value is finally changing in adland, and at Guy & Co we’re shirking our old-school agency habits and shifting our focus from services, deliverables and ratecards – to outputs and outcomes. What’s the point in what we do, if it doesn’t actually deliver?

We believe in bravely effective results – and that can’t just be all talk. We try to understand how we’re really contributing to a client’s bottom line, and use performance-based models to put skin in the game. (As an indie, it’s nice to have that freedom).

And value isn’t just derived from quant metrics – the business, marketing or channel outcomes. It’s also the qualitative side – what the client (or indeed, procurement team) values from the agency relationship. Have we exceeded service levels, synced our ways of working effectively, freed up internal capacity, or upskilled their team?

For agencies, it’s vital we know and price our value – not just our time.

3. Be the voice of the client

Finally, within the agency cogs, it’s the account handler’s role to champion what the client needs and expects throughout the project lifecycle, and to challenge colleagues if we go adrift. (Vanity projects have no place). To have empathy for the commercial priorities and pressures, and to spend a client’s budget as if it’s our own.

We can also be that voice within agency rosters – what’s in the best interests of the l project and client, not just our own? We can be the champions of integration and effectiveness, coming back with truly joined-up thinking. In what can otherwise be the ‘murky, messy middle’ (as Campaign quite rightly calls it), between creative and media. Our clients value collaboration – not silos, and it always leads to much better results.

Do you agree? We’d love to hear from you!

If you’d be keen to chat with us about our ambitions and how we can add value to your brand, get in touch!

We’re thrilled to announce we’ve won our biggest ever pitch to be appointed as lead creative agency for the esure Group across their two iconic insurance brands, esure and Sheilas’ Wheels.  

We fended off competition from global networked agencies, and will be responsible for creative strategy and integrated campaign delivery across the both brands. VCCP Media have been appointed as media partner and we look forward to working with them to bring our campaign ideas to consumers across the UK.

David Guy, Founder at Guy & Co, said: “esure is all about giving their customers confidence in how simple their brand of insurance is, and we’re thrilled to be appointed as their lead creative agency to deliver bravely effective results. It’s been a while since the Brands’ most famous work and we’re looking forward to the ride ahead.”

Gareth Haggerty, Head of Brand Marketing at esure Group, said: “Guy & Co share our excitement about the huge potential within our two sleeping giant brands. The team’s drive to create bold, brave, impactful work is a fantastic fit with esure’s desire to shake up the insurance sector and reinvigorate our iconic brands.”

Who wouldn’t want to work on a global mega brand? When people ask, “so, who do you work for then?”, they nod enthusiastically and share a story about swooshy trainers, high-flying airlines and sweet brown carbonates.

But if you don’t it doesn’t matter, because getting to work on truly ‘super-creative’ work is a vibe that can come from anywhere.

We love that maverick clients are alive and kicking across the full spectrum of brands. We see it in wi-fi to whisky, car insurance to carbs (potatoes!), pickles to pensions and all the way to the end of the line in funeral care. We love working with Marketing Directors who ask us to solve stuff, that like all great challenges, start out as rather big and un-figure-out-able.

The emotional intelligence of a brave Marketing Director fused with a joint desire to push for genuinely meaningful and distinctive ideas is what we crave. Open to setting a clear value on what success looks like – they embrace our counterchallenges and share one of our agency values – hard on the work, easy on the people.

These are the personas who push us to do our best work and share their ambition on where they want their brand to go in the near and not so near future. And when it all comes together, we get to the commercial value results we aligned on together – and that makes everyone happy – especially Finance Directors.

As we look ahead to brighter economic times, we gauge new client relationships and potential pitches way past the budget and the brand name. For us, it’s more about challenging each other to do things together that positively changes the game. That’s what really matters.

Want to chat to us about your ambitions?

Just give us a shout – we’d love to help give you the confidence to challenge for bravely effective results. The more un-figure-out-able the challenge, the better.

It’s hard to believe it’s been 10 years since we first opened the doors of Guy & Co.

October 2013 was filled with nerve-wracking onboarding meetings with our founding clients. We owe a debt of gratitude to Albert Bartlett, Edrington Group and Scottish Fine Soaps. They took a risk on us, and I hope we’ve repaid that debt with dedication and marketing ideas that worked. Those early days were the start of our agency journey, and lead to the bravely effective work we make today.

After surviving the first few years and achieving steady growth, we had a good look at ourselves. We wanted to know what was driving the great bits of work around the agency. Turns out, it was down to our innovative streak and curiosity. We were always hungry to learn what was effective and why. And forever looking for different ideas that could build momentum for our clients.

This came from our experience with innovation system thinking and productive creativity techniques. They lead me to the idea of integrating these systems into all aspects of our work. By 2017, we’d nailed how to be a creative and research agency. It’s been great growing a culture where we have the confidence to challenge anything. And have fun doing it.

Now, in this milestone year, I’m proud to look back at what we’ve accomplished.

We helped Edrington test, and bring to life, innovative new brands across the pond in Rhode Island. We helped to celebrate the fieriest Border Biscuit of them all on TV. We took a deep dive into the secret life of pensions with Royal London. And empowered Smokehead whisky to embody its brilliantly rebellious positioning.

Oh, and we produced Albert Bartlett’s most extraordinary TV campaign yet. Our cinematography needed to live up to our epic idea, so it only seemed right to use the same camera that shot the original Star Wars. Most recently, helping Go Fibre on the way to becoming Scotland’s leading full fibre telecoms network. Bringing Digby, a hardworking minty green hardhat wearing gopher, to life.

Of course, we all did it together. I need to thank our amazing team of strategists, creatives and client services. They share an innovative spirit and love for making challenging work that gets brands bought. A special mention goes to Cat Summers. Since day 1, she has been my right-hand gal and the Yin to my Yang.

Lastly, thank you to our incredible clients. You made it all possible. Each of you put your trust in us to crack marketing challenges year after year.

As we move into our 11th year, we have exciting projects with old and new clients on the horizon. There’s lots of gas in the tank and we’re raring to go.

If you’re scratching your head with an un-figure-out-able challenge, then get in touch at lhutt@guyco.co.uk. See how we can confidently bring brave effectiveness to your brand.

We’re over the moon and back – not once, not twice, but six times over, thanks to the tremendous recognition at The Marketing Society Scotland Star Awards!

Six award wins are now twinkling proudly in our trophy cabinet, illuminating our commitment to the art of innovative marketing and never turning down a challenge; the more difficult the better.

Astonishingly, four of these are gold – gleaming testaments to our work that not only catches the eye, but also truly delivers. We’ve made a mark in Advertising and Food with Albert Bartlett, as well as Brand Development and Integrated Marketing with GoFibre. You heard it right, not one, but two golden acknowledgements for each!

But we didn’t stop there. A pair of bronze awards joined the constellation, celebrating our efforts in Brand Development for Smokehead and our eye-catching Design Strategy for Dark Art Distillery.

Being recognised for our creativity and effectiveness is immensely rewarding, but the glory is shared. These accolades are the result of the collaborative brilliance of our Guys and our extraordinary clients, working hand in hand to create magic and results that shine.

Furthermore, amidst the sparkling stars were 5 additional nominations, spanning coveted categories like Agency of the Year, Rising Creative Star, Inspirational Agency Leader, and Financial & Professional Services.

Here’s to the hard work, the creativity, the strategy, and, most importantly, the incredible partnerships that make these achievements possible.

The galaxy is vast, and we’re just getting started. Until the next spectacular starry night at The Marketing Society Scotland Star Awards!

Until then, we’ll continue to push boundaries, defy norms and create extraordinary work, together.

Visit our views and news page for more details on our brilliantly effective work, or get in touch at dguy@guyco.co.uk to see how we can bring award-winning creativity and research to your brand.

Welcome to the latest episode of our written podcast. (Yup, we’re sticking by that gag.)

This time around, it’s an all-gal Guys’ takeover to celebrate International Women’s Day, as Digital Account Director, Siobhan McMorran passes the baton to our Account Executive, Lily Strachan.

Would we be more likely to find you in the agency bar or coffee shop?

Both, espresso martini please! But it’s nice to grab a coffee out in Princes St. Gardens too and get some fresh air, we’re really lucky having this on our doorstep.

Do you have any resolutions or world domination plans for 2023?

To read more! I used to read a book a week, then TikTok appeared in my life. I am embarrassingly a little addicted.

Are there any female industry leaders or mentors that you look up to?

Stef Sword-Williams. She spent seven years working in advertising becoming an expert in storytelling before she started teaching people how to tell their own personal stories. She hated seeing talent slip through the net and the lack of diversity in the industry, so she created Fck being humble – a platform that helps women in the industry find their voice and confidently speak about their talents. Since launching in 2018, she’s become an author, delivered a TEDx talk, made the Forbes 30 Under 30 list, got her own radio show, named one of 100 women changing the creative industry (twice), and recognised by the Royal Society of Arts for making a significant impact towards social change. I think she is pretty awesome and would love to hear one of her talks in person! 

What’s the most unexpected thing you’ve learnt since starting your career in marketing? 

That you can become an expert in very random and sometimes niche fields! In an agency you’re quickly immersed in different brands and industries – I know a lot about fibre optic broadband from the past few months alone.

Do you have a favourite advertising jingle or strapline that always gets stuck in your head? 

The Just Eat song with Katie Perry, and I blame TikTok for that one! It was trending last month and all over my FYP. 

What brands are impressing you just now?

The MSCHF art collective. I say this cause they not only challenge themselves but also challenge the consumer. They just released these comic books, Big Red Boots, that hold a really hilarious lens on hype culture. The brand releases products that are upweighted as challenges, like Museum of Forgeries, which allowed customers to possibly buy a real Andy Warhol painting that was in an online store amongst 999 forged copies.

One of their recent campaigns was called Severed Spots, where they chopped up a £30K Damien Hirst spot-painting ‘so everyone could get a spot’. I just think they are hilarious, clever and have a great habit of reminding us not to take it all too seriously. That, and you never really know what you’re going to get from them next.

What’s the most creative way you’ve seen a brand celebrate International Women’s Day in the past? 

Less of a brand but a very clever bot on Twitter, whenever a company listed on the Government’s gender pay gap service tweets International Women’s Day key phrases, the bot automatically responds with their median gender pay gap. A great way to keep people informed and stay relevant!

Which industry trends are you most inspired or intrigued by?

I heard the term ‘climate positivity’ for the first time at a Marketing Society event, and it makes so much sense to me. The scare tactics of climate awareness groups just aren’t doing the trick anymore. And with the world in the sorry state it is, I want to see more brands taking a positive approach to building towards a brighter future. We all need hope and positivity to get through the day!

What do you think is the most important quality for success in account handling? What advice would you give to someone who’s just starting out?

If you are fresh to account handling like I was, it’s a lot to take in and can feel overwhelming. But trust yourself and learn through the experiences and challenges you face, and they will quickly become second nature. Listen and be inquisitive, but also don’t forget to be yourself.

It takes time to find out what works for you. Each job that didn’t feel right, or like it was going nowhere, pointed you in the perfect direction. The years of figuring out what does work for you will be the biggest life lessons you learn – and most fun you will have!

Lastly, what are you most excited about doing in Guy & Co’s tenth year?

Just constantly learning. Everyone at Guy & Co is so talented and you can learn from just being in the same room with them. All the experience and creativity, it’s pretty epic to sit and absorb!