Independent creative marketing agency, Guy & Co, today launches In the Moment. Created in partnership, this new experiential agency helps brands craft unforgettable human experiences that forge lasting connections.
In the Moment responds to the brand challenge of building connections in an increasingly virtual world. It offers brand experiences, sponsorship activations, partnership marketing and internal communications. Its mission is to blur the lines between physical and digital, giving brands cut-through with human connection – the most valuable commodity.
Harnessing Guy & Co’s Unfair Advantage System®, In the Moment marks a first for the experiential sector. It gives clients confidence to invest in brand experience through rapid AI concepting and research panels that test and prove concepts, remove subjectivity, cut production risk and maximise impact. Combined with Guy & Co’s expertise in brand strategy, creative and integrated campaigns, the partnership delivers an Unfair Advantage for clients – blending strategic and creative clarity with experiential impact to make work that connects and drives results.
“We all remember those times when we were really living in the moment. Whether it’s a life milestone, a cultural event or a personal experience, they stay with us. My career has been about creating those opportunities for brands – moments where people lose themselves, connect deeply and carry the feeling long after. By blending real-world experiences with digital amplification, our goal is to help brands show up authentically, build trust and prove to marketeers the investment is worth it”, says Steve Simpson, Managing Director of In the Moment.
David Guy, Founder of Guy & Co, adds, “Steve and I worked together previously, creating disruptive and award-winning experiences for Diageo brands including Guinness and Smirnoff. So I knew when the opportunity to team up came about, we had to do it. I have total confidence his incredible energy and passion for experiential marketing will make it a success.”
Check out In the Moment, or find them on LinkedIn and Instragram!