A piping hot digital and radio campaign
THE CHALLENGE
As a nation, we’re losing the ‘break’ from our lunch breaks. With so many life distractions, too many of us have go-to sad sandwiches or meal deal misery. It’s muscle-memory lunching because we don’t have the time or inclination to mull over better eating options.THE TENSION
You want a peaceful lunch but with work, family and other life commitments encroaching – who has the time these days?OUR POINT OF VIEW
Soup doesn’t have to be a lunchtime ‘so what’. Baxters is the best soup around. So when it’s hot, everything else can hold fire.
THE RESULTS
Keep your eyes peeled for some bravely effective results simmering on the stove!
And it doesn’t stop there. Our creative pot is bubbling over with plenty more goodness.