The Challenge
How do you bring more sass to SaaS – and get to a new brand platform in just 2 months?
The Tension
Reliability, safety and security are hygiene factors for global connectivity providers.
So how do you stand out in a sea of corporate sameness?
Our Point of View
Pelion go to extreme lengths to make IoT connectivity effortless. From their 600+ optional networks to 99.995% uptime.
So, we took their brand into extremes, bringing a bold visual identity and anti-corporate tone to their communications – from campaign to collateral.
THE RESULTS
Launched in Spring 2025, the results have effortlessly exceeded targets:
Highest performing
month for high intent leads, with continuous uplift since launch
36%
Brand video view-through rate generating 219K plays on LinkedIn and over 1K clicks to the website