How do you bring a sponsorship to life at the Commonwealth Games for a proud Scottish-based tech brand, showcasing a shared commitment to innovation, community and performance?​

IoT and Basketball Scotland are both relative unknowns in Scotland.​

So we needed to get people on side.​

​Scottish businesses and sports teams have both got game. And now Pelion is championing both.​

Our opportunity? To put the spotlight on the IoT specialists and the team to watch at this year’s Commonwealth Games in Glasgow.​

We put Basketball Scotland players into Pelion’s distinctive pink brand world, with executions as effortless as their IoT connectivity proposition.​

Staying true to both Pelion’s brand and Scottish grassroots culture, we wrote playful Scottish lines, tailored to each OOH location, engaging Glasgow locals and visitors to beep for our ballers.​

The campaign launched ahead of the Glasgow Commonwealth Games in summer 2026, cheering on theBasketball Scotland team across OOH and paid social targeting Scottish businesses and fans.​