An Overview
The challenge
How do you get flexitarians to see, believe in, and trade up for Scotch meat labels?
Finding the Unfair
With high standards for local sourcing, animal welfare and traceability, Quality Meat Scotland’s labels have all the credentials consumers are looking for. But they’d become wallpaper. We had to bring new meaning to the brand, amplify reasons to buy, and inject some energy into Scotch.
UFA in Action
‘Make it with Cred’ delivers the emotional benefits and ethical reassurance flexitarians are looking for. Our innovative, seasonal and integrated campaign used 3D animated photography, ASMR audio and lifestyle content to form a standout social-first media strategy.
Stay tuned for advantageous results!
of consumers say the campaign motivates them to seek out the labels.
digital engagements with over 1m views in three weeks.
