THE CHALLENGE
Make an incredible TV ad that cuts through the Christmas noise and places Scotch meat as the hero of Christmas.
THE TENSION
The family meal is the true main event on Christmas day, but most people buy ‘the turkey’ in supermarkets on autopilot…and that’s not incredible. Scotch Meat’s inCREDible!
OUR POINT OF VIEW
Scotch meat is the saviour of your Christmas dinner. It’s the main character on the table. The hero of the hour. The centrepiece that blows tradition out of the water and lights up the room with happiness and colour.
Our blockbuster TV commercial literally and figuratively makes Scotch meat the hero of Christmas, utilising spectacular VFX in a classic Christmas family scene to spark the audiences imagination and have them dreaming of red meat on their Christmas dinner table.
THE RESULTS
As the first ever Quality Meat Scotland (QMS) Christmas TV campaign celebrating Scotch meat, we’ve developed a media plan that will reach almost 90% of Scotland’s adult population when it runs on STV, Border TV and STV Player from Monday 20 November.
We expect some inCREDible results which we will highlight here after the campaign.