An Overview
How do you get health-conscious consumers to fall back in love with meat and two veg?
Quality Meat Scotland and its Scotch labels were facing decline as health-conscious over-50s swapped red meat for plant-based alternatives. What’s more, they saw traditional ‘meat and two veg’ as unhealthy and old hat. Something their family cooked up – badly.
Truth is, Scotch meat offers the tasty, well-balanced diet our audience is after. Today, meat and veg doesn’t have to be boiled, bland and bad for you. The next generation of meat and two is here – modern dishes packed with flavour and goodness. It’s had a proper glow up.
Stay tuned for advantageous results!
