An Overview
How do you re-launch a premium whisky with attitude to attract new audiences and drive sales?
As the rebellious one of the single malt gang, Smokehead do things differently. But they needed to stand for, not just against. Be intelligent and rational. Retain the intrigue and attitude, but with more positive and rebellious meaning.
Our creative process and audience validation research led us to a new brand platform:
‘Brilliantly Rebellious’. With all the quality of a single malt but an attitude that sets us apart.
Stay tuned for advantageous results!
