An Overview
The world is full of money apps. So how do you get this new innovative
digital product from Aegon to stand out – and stand on its own two feet?
A quarter of the next generation will live to 100 years old. So Aegon developed a way to support people over their multi-stage lives beyond just retirement. We needed to show the difference this new offering could make to people’s lives. And how it was more than just another savings app.
We leaned into the supportive, personable and empowering nature of Aegon’s new positioning. Giving Mylo a distinctive name, friendly face, warm voice, striking visual identity and ownable values that cut through in finance land.
100k
signups by January 2026
29k
requests to find lost pension pots
170%
KPI exceeded
