THE CHALLENGE
The Dedication Collection brings together some of Tamdhu’s oldest, rarest and most exclusive single malts. The Speyside sherry cask experts tasked us to launch the collection in way that fits the occasion but remains true to their dedication to making the finest whisky. Pure and simple.
THE TENSION
The launch of the Dedication Collection is a landmark moment. But as whisky-making purists, Tamdhu doesn’t do gimmicks, bells or whistles. They focus on making one of the finest single malt whiskies in the world.
OUR POINT OF VIEW
Tamdhu’s unwavering resolve to making sherry cask whisky became our focal point. It’s an obsession that leads to beautifully complex single malts. It’s patience measured in decades. It’s dedication magnified. So while some other luxury whiskies might look away for a big launch, we looked even closer. Because the whisky is the true artistic expression.
THE RESULTS
We’ve just launched the campaign so watch this space for results but for now, let’s tell you a bit about how we made the campaign…
To capture these stunning pictures, we teamed up with leading photomicrographer Peter Woitschikowski. He crystalised Tamdhu with natural extracts inspired by our tasting notes. They are the canvas for Tamdhu photographed at 43- and 46-times magnification – a microscope spin for every year the whisky matured in sherry oak casks.
Peter’s images became artworks that hung on the wall at our launch event, and crystalised a campaign which includes films that take you on a journey through Tamdhu. Revealing the beauty of their whisky and dedication to their craft.