Tamdhu
Dedication Collection

An Overview

 

 How do you launch an ultra-premium single malt 
collection for a brand that doesn’t do bells and whistles? 

 

 The launch of the Dedication Collection brings together Tamdhu’s oldest, rarest and most exclusive single malts. While some other luxury whiskies might look away for a big launch like this, we looked even closer. Because the whisky is the true artistic expression. 

 

Tamdhu’s unwavering resolve to making sherry cask whisky became our focal point. It’s an obsession that leads to beautifully complex single malts. It’s patience measured in decades. It’s dedication magnified.  

To capture these stunning pictures, we teamed up with leading photomicrographer Peter Woitschikowski. He crystalised Tamdhu with natural extracts inspired by our tasting notes. They are the canvas for Tamdhu photographed at 43- and 46-times magnification – a microscope spin for every year the whisky matured in sherry oak casks. 

70%

increase in sales

+500k

Unique social users

5x

Return on Marketing Investment

 

 

Tamdhu Dedication Magnified Hero Asset

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