THE CHALLENGE
How do you develop a new brand identity for Scotland’s first ‘tequila’ (without saying ‘tequila’)?
THE TENSION
Tequila has protected status. It’s only ‘tequila’ if made with 100% Blue Weber Agave in certain states in Mexico. So, how do we show our spirit is essentially tequila, without saying tequila?
OUR POINT OF VIEW
This new spirit is tequila in all but name. So we looked for a shared space between Mexico and the night skies around Dark Art Distillery. Our design centres around the deep-rooted connection Blue Weber Agave spirits have with the lore of Mexico – the birthplace of founder, Andrew Clark Hutchison. Véspero (Spanish for ‘evening star’) tracks Andrew’s journey to Scotland – and the orbit of Venus – mapped by starlight on our cosmic bottle design.
THE RESULTS
Within just two weeks of Véspero launching, the first batch was sold out. So you’ll need to be quick to get your own bottle of Scotland’s first tequila spirit!