An Overview
McIntosh ready meals are a national favourite. But their re-branded,
healthy, tasty kids’ range was less well known. It was time to change that.
Giving kids their veggies can be a nightmare with mealtime meltdowns and proper foodie wobblers. But what if parents had a secret weapon to get their little ‘uns to eat better?
McIntosh kids’ meals are full of hidden goodies, with no nasties. So we turned the secret vegetables and other good stuff into sneaky characters – hiding in plain sight to turn parents’ heads in supermarkets and delight kids.
Stay tuned for advantageous results!
