An Overview
How do you launch a new whisky for a rebellious brand that doesn’t do twee tasting films?
To launch a whisky with a tequila cask finish, in time for Day of the Dead, there’s the temptation to go down the stereotypical route of sugar skulls and sombreros. But that’s not Smokehead or brilliantly rebellious.
Forget the trope laden whisky tasting films. We launched Tequila Cask Terminado in a way authentic to Scotland and to Mexico. A beautiful, colourful, flavourful dance between Islay whisky and its tequila soulmate. With marionette skeleton puppets rising from the dead for a last tango in a tequila cask, moving to the beat of modern Latin music.
Stay tuned for advantageous results!
D2C revenue increase - 5x over target
of D2C sales from new experienced enthusiast customers
increase in new users to the website
total reach - almost 6x target
