A piping hot digital and radio campaign
An Overview
How do you lift soup from the bottom of the cupboard to top of the lunch-time menu?
As a nation, we’re losing the ‘break’ from our lunch breaks. With so many life distractions, too many of us have go-to sad sandwiches or meal deal misery. It’s muscle-memory lunching because we don’t have the time or inclination to mull over better eating options.
You want a peaceful lunch but with work, family and other life commitments encroaching – who has the time these days? Soup doesn’t have to be a lunchtime ‘so what’. Baxters is the best soup around. So when it’s hot, everything else can hold fire.
Stay tuned for advantageous results!
