An Overview
How do you sell the benefits of switching to GoFibre’s broadband to consumers
who don’t see a problem with their current connection – or understand full fibre chat?
In the hyperbole and jargon-filled world of Wi-Fi, we stayed true to GoFibre’s ‘everyman’ values – showing people the real, everyday benefits of switching. That compared to other broadband providers, GoFibre is simply… same same but very, very different.
Taking an ‘explain-tainment’ approach, our fun comparisons brought to life the USPs of capability, customer service and community. With localised, seasonal and sponsorship imagery to make each ad as contextualised and compelling as possible.
Stay tuned for advantageous results!
uplift in web traffic in first week
increase in leads
increase in customer base - smashing the target of doubling it
uplift in spontaneous brand awareness in one year
