An Overview
How do you get Madri on the lips of Northern Ireland and the Republic of Ireland drinkers?
To get more pints of Madri Excepcional in the hands of customers, Molson Coors offered 5,000 free pints at select venues across Northern Ireland and the Republic of Ireland. The cashback mechanic boosted footfall, sales and amplified volume for bars offering Madri Excepcional.
‘Free pint, anyone?’ Enough to stop anyone scrolling. Which is just what we did with a paid social campaign using our bold digital assets and clear CTA to draw consumers to our landing page and claim their well-deserved pint.
Stay tuned for advantageous results!
