An Overview
When your product costs the same as supermarket own brands – and your audience doesn’t have the confidence or luxury to waste money on an unknown – how do you persuade them to ‘trade sideways’?
Every brand is upping their ‘world creds’ on their packs, even supermarket own.
To make them sound super posh. But what if that’s not what you want?
We’re not fancy. Far from it. We’re proper slap-up, Scottish dishes. We’re un-posh and proud.
Stay tuned for advantageous results!
