THE CHALLENGE
McIntosh ready meals are a national favourite. But their re-branded, healthy, tasty kids’ range is less well known. So, let’s change that.
THE TENSION
Giving kids their veggies can be a nightmare with mealtime meltdowns and proper foodie wobblers.
OUR POINT OF VIEW
McIntosh kids’ meals are full of hidden goodies, with no nasties. It’s all yum yums and no tantrums.
THE RESULTS
Our campaign has just launched in August, so watch this space for incoming bravely effective results!