The Exeter
Claims Paid

The Challenge

We were challenged by The Exeter to elevate their annual claims paid statistics from just numbers on a page to pieces of content which were interesting, fun and, most importantly, memorable.

The Tension

Across the category, the majority of customers don’t trust insurers to pay out claims.

They feel claims paid stats are ‘too good to be true’ and rarely see any proof of what the numbers mean in the real world.

Our Point of View

To make claims paid statistics more human, we must reframe the numbers in ways that are both relatable and memorable.

Our proposition:

Claims paid = differences made.


The campaign launched in May and it’s already the most successful campaign The Exeter has ever done. Watch this space for the full results!