Angel Trains

The challenge

How do you get a railway juggernaut back on track and set for future success?

The tension

Angel Trains is the UK’s largest rolling stock company. But they were creaking under new rules, regulations and outside pressures. The company and team needed a much-needed boost.

Our Point of View

Angel Trains owns billions of pounds in rolling stock. But our focus groups revealed their people are their biggest assets. So our internal film campaign features real employees talking about their new purpose, values and vision. To set them apart and keep them on track for future success. Print materials and giveaways helped drive engagement and bring home the message.


After the internal launch, all Angel Trains employees are confidently working towards a common goal, as one team.

The 2022 external launch to suppliers, clients and the wider rail industry is coming down the tracks, and we can’t wait to get started.