An Overview
How do you position and scale a local craft beer brand for UK-wide growth?
Drygate Brewing Co. are big in their hometown Glasgow. But they’ve got their sights set on the UK and beyond. Thing is, Britain’s other 556 craft beer brands feel the same. But just 25% of them make up 75% of sales. So how could we get craft/commercial beer balance just right?
While other brands go big, go beardy or go on the defensive, we just… chilled. Because like our laid-back drinkers, we’re happy being neither craft nor mainstream. Cue our understated positioning: Drygate is a decent beer. No grandstanding, no hyperbole, just un-serious enjoyment of seriously good beer.
Stay tuned for advantageous results!
