THE CHALLENGE
How do you get Madri on the lips of Northern Ireland and the Republic of Ireland, foster brand discovery and create a community of enthusiasts who are drawn to the Madri spirit?
THE TENSION
Molson Coors sought to get more pints of Madri Excepcional in the hands of customers, by offering 5,000 free pints at select venues, but not at the expense of their valued partners.
OUR POV
Introducing the cashback mechanic designed to boost footfall, sales and amplify volume for bars across Northern Ireland and the Republic of Ireland offering Madri Excepcional. The campaign was solely promoted via paid social posts using our bold digital assets and clear CTA to draw consumers to our landing page and claim their well-deserved pint.
THE RESULTS
Running for 7 weeks, exclusively in Northern Ireland and the Republic of Ireland, customers can use an interactive map to find their nearest bar that pulls a pint of Madrí Excepcional – and claim back their cash. Cheers to that!