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Creative Marketing Insights and Agency News

From the Classroom to the Pitch: Tackling Agency Life

Now that the Six Nations hangover is kicking in, I thought I’d tell you a bit about being a creative […]

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THE DRINKS INDUSTRY: FROM DEATH TO REBIRTH

I recently attended a sold-out seminar titled ‘The Death of the Drinks Industry (as we know It)’ arranged by the […]

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Our First NPS Results Are In

WE ASKED OUR CLIENTS FOR FEEDBACK At Guy & Co, we like to think of ourselves as the team that […]

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Squad Spotlight – Emma Conaghan

Graduating from the University of Bristol with a History degree was a remarkable achievement for me – a culmination of […]

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Testing Creative Confidence

How Bold Advertising Drives Results In recent years, heightened consumer frugality has raised the stakes for marketers. As purse strings […]

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The importance of being sharp and blunt

I have a set of pencils designed by David Shrigley. Each has one of his signature off-kilter lines printed on […]

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Securing Marketing Budgets with Creative Strategies

We Use Insights to Maximize Impact We were recently asked our POV on how internal marketing teams can build a […]

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Give your FS brand an Unfair Advantage

How do you get an Unfair Advantage in Financial Services marketing? Even if FS creative generally has lower levels of […]

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Client Spotlight – The Exeter

We love our clients. They’re great. One of those lovely clients is The Exeter, a health and life insurance company […]

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THE VALUE OF THE MODERN DAY ‘SUIT’

There’s a lot of reputational baggage for agency account handlers – the Roger Sterling figure, with a first-class degree in […]

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Esure Group Appoints Guy & Co as Lead Creative Agency

Strategic Marketing Solutions for Insurance Leaders We’re thrilled to announce we’ve won our biggest ever pitch to be appointed as […]

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WHY A BRAVELY EFFECTIVE CLIENT MINDSET MATTERS

Insights Who wouldn’t want to work on a global mega brand? When people ask, “so, who do you work for […]

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CELEBRATING 10 YEARS OF BRAVELY EFFECTIVE WORK

Guy & Co’s Decade of Creative Marketing Excellence It’s hard to believe it’s been 10 years since we first opened […]

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Celebrating Our Star Awards 2023

Recognising Creative Excellence in Advertising We’re over the moon and back – not once, not twice, but six times over, […]

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A Conversation with Lily Strachan, Account Executive

Welcome to the latest episode of our written podcast. (Yup, we’re sticking by that gag.) This time around, it’s an […]

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CREATING AN EVERYMAN BRAND (WITH A GOPHER…)

How Relatable Branding Inspires Audiences Big challenges are what get me out of bed in the morning. You don’t join […]

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People Buy People: Why Connections Matter in Marketing

Personal Branding “I’m Iron Man” was not an admission that I ever thought I’d hear our Technical Director say. For […]

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Brand Activation at the Edinburgh Fringe

I’m Fi – a Festival-loving Activation Manager at Guy & Co. It’s certainly been a challenging couple of years for […]

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A DRINK WITH…

We’re going old school with our written podcast series, and grabbing a drink with our new (and first ever) Creative […]

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A Potato Is a Potato: Simple Branding Insights

“A potato is a potato is a potato” – an often quoted maxim, but one which the Albert Bartlett and […]

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TAKING A REAL LOOK AT BUTCHERY BRANDING

Creative Insights With it being Scottish Careers Week, we’re taking the opportunity to highlight the launch of our new butchery […]

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Meeting the Flexitarian Challenge with Bold Branding

Insights on Creative Food Advertising As marketers it’s our job to identify and capitalise on opportunities. But when your remit […]

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Pivoting for Good

How Agile Strategies Deliver Meaningful Results I remember 8-10 years ago I worked on client briefs that prophesised 2020 as […]

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How Creative Thinking Powers Bold Campaigns

Innovation in Advertising Working remotely means that I’m still to see any of my new colleagues or clients in 3D […]

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UNLOCKING CREATIVITY AND INNOVATION DURING LOCKDOWN

Our Approach to Advertising Challenges 1. Create a routine and routinely create We all know having a routine is a […]

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Expert Tips for Naming in NPD

Creative Strategies for Effective Product Branding In the world of NPD, one piece of the jigsaw can often be the […]

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Creating Standout Branding in a Competitive Market

Bold Drinks Pack Design Insights Packaging has to work harder than ever to deliver brand impact, because consumer behaviour is […]

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